They used to do that in the 80′s through the early to mid 90′s. When WB absorbed New Line in 2008, posters for New Line’s movies no longer feature the surround sound logos.
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because now surround sund is standard in all movies.
Mostly because surround sound became the industry standard. There’s not a lot of point in advertising something that every other movie has.
Ten gigantic multinational corporations, including AOL Time Warner/WB, Disney-ABC, General Electric-NBC, Viacom-CBS, News Corporation, Viviendi, Sony, Bertelsmann, AT&T, and Liberty Media, control most of the production of information and global entertainment.
Just as THX sound was developed by Lucasfilm Ltd. (George Lucas’ first film was THX 1138) the logo and it’s use are trademarked and copyrighted. It’s similar with Dolby Digital and Surround Sound (Sony is associated with it). As the major media companies swallow up smaller companies you may notice fewer on screen acknowledgments.
They either may not be willing to pay another conglomerate for the rights to use it or they may own the company now and no longer be obligated to give on-screen credit. Also, logos and technology are advancing rapidly so things are changing.